Sub5Zero is featuring a new photo shoot set a on a beautiful golf course. I’m sure it will remind you of some of the wilder golf outings you’ve had in the past!

Well here’s some interesting news. Callaway Golf and Justin Timberlake are teaming up.

Callaway Golf Company (NYSE: ELY) today announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a Creative Director for the Callaway portfolio of Brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand. The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf.

“We have worked with Justin for more than three years now and have been thoroughly impressed with the level of quality he brings to everything he is involved with,” said Colton. “Justin is an extremely gifted artist and an avid golfer with a deep passion for Callaway products, and his creative energy will serve us well as we connect with the next generation of golfers. The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare, and his input has already made an impact.”

Timberlake’s initial work as a Creative Director for Callaway will support the Company’s 2012 RAZR line of premium golf equipment, including the recently introduced RAZR Fit™ Driver. Callaway’s 2012 product line will be launched in the first quarter of next year via the Company’s upcoming “Epic Demo” campaign being shot this week in Las Vegas across several iconic city landmarks, including the Bellagio Fountain. Timberlake’s contributions to Callaway’s Epic Demo campaign, which features Callaway staff professionals Phil Mickelson and Alvaro Quiros, includes collaboration with the creative teams and Director Joseph Kahn.

This is either a brilliant move or an act of desperation by Callaway. I tend to think it’s pretty smart. It adds to the brand’s lifestyle appeal and will generate a ton of PR.

Golf isn’t just for beer guzzling weekend warriors any more. Tiger Woods proved that you can get stronger and be even more effective. Think about it. Of course you don’t want to ruin your swing, so flexibility has to be one of your goals. But you don’t have to give up your dream of looking like an MMA fighter just because you’re serious about your golf game.

Check out the video above and you’ll want to try the workout program used by Georges St-Pierre. This is not about bulking up, but instead it’s about getting incredibly fit. The intensity is real and it’s ideal for those of you who set the bar high for yourself.

If you want to improve your golf game, doing something to improve your fitness can only help. Find a workout routine that fits your goals and just be mindful of how it’s impacting your swing as well. That said, this program is not for the guy looking for a program to just get into shape. There’s nothing wrong with that, but if you’re looking for something more challenging this could be for you.

It was only a couple of years ago that Tiger Woods was the biggest overlay in all of sports as the golfer the masses would flock to each weekend for what they believed to be easy money. Woods had his name atop the Official World Golf Ranking for years on end and golf betting basically came down to who was the second choice after Woods.

It has taken the general betting public a year to catch on to the fact that Woods was nothing but a myth of the past and that his days of dominating golf were completely over. A new era has arrived in golf betting that is all about a fine crop of new players that adds significant parity and balance to a sport that needed it.

Betting on golf comes down to far more than who is going to win the next tournament. While you can certainly play those odds you can also get odds on different matchup pairings between the golfers as well as futures odds on the major tournaments as well as proposition bets on scores and such rarities as a hole in one.

Woods was always a highly popular choice on all of those different wagering options as he had a larger than life reputation that indeed turned into a myth that sustained itself for 2 years after his infamous fall on Thanksgiving weekend of 2009. Beyond the collapse of his phony image that he used to make hundreds of millions of dollars in endorsements and the destruction of his marriage; Woods has also had to deal with injuries that are decimating his ability to perform.

Woods has suffered an epic fall in which he went from number one on the Official World Golf Ranking all the way down to 55th. A new breed of names starting in order of ranking with Luke Donald, Lee Westwood, Rory McIlroy, Steve Stricker, and Dustin Johnson is where the action is for the new facts of golf betting life.

Handicappers are now looking at new dynamics that they didn’t care about when Woods was at the peak of his game such as board value. With Woods, the golf betting price was irrelevant but without him it is among the most important factors to consider. Matchups between golfers are now even and a new champion seems to win every week which makes this era the best ever.

As we head into October, it’s becoming tougher to get those golf rounds in as we face more rainy days and rough weather. Pretty soon many of us will have the clubs packed up and will be dealing with snow.

Of course, that’s the time to start planning your golf trip. There are so many options out there, but for most guys you want other entertainment to go along with your golf activities, while others want something more relaxing. One of the most common activities includes gambling, so Las Vegas is a popular destination.

Of course, you’ll have to kill time now on the weekends while you wait for that trip. Fortunately, the NFL is back and you have college football as well. You can also entertain yourself on the web with sites like CasinoTopLists.com which points out sites where you don’t have to download software to play.

It seems like quite a bit of hyperbole, but caddy Steve Williams was pretty happy after Adam Scott’s victory at Firestone. After his well-publicized breakup with Tiger Woods, many have interpreted his comments as a shot at Tiger.

UPDATE: Williams is getting hammered for his self-centered comments.

Most businesspeople understand the importance of golf and other activities in building a relationship that can be helpful in business. This applies to politics as well, as President Obama invited Speaker John Boehner to play a round of golf with the idea of forging a better relationship. The two men are on opposite sides of some intense political battles, but hopefully they got to know each other a little better after what many are calling the “golf summit.”

There’s been plenty of stuff going on around the world lately, so President Obama has plenty of things on his plate. But nobody can work 24/7, and everyone needs rest and relaxation in order to perform at their peak.

That’s why it’s a little disturbing to see blowhards like Donald Trump and Newt Gingrich take shots at the President. Trump criticized Obama for golfing, and Gingrich criticized him for taking some time to fill out his March Madness bracket.

Fortunately, there are some people who put common sense over petty politics, so we have Dan Quayle of all people saying he’s OK with Obama’s golfing habit.

Donald Trump has plastered his name on countless products, and now he’s trying to take advantage of the real estate recession by picking up golf courses on the cheap.

Donald Trump is betting his name will boost the value of his golf courses even as the premium for the brand declines on condo properties and ratings slide on his show, The Apprentice. The real estate developer turned TV personality has acquired nine golf properties in the U.S., including four since 2008. In July he started building a £750 million ($1.15 billion) golf course and resort in Scotland.

Trump says putting his name on the courses increases membership and the fees he can charge. Elsewhere, the record is mixed. The Trump name hasn’t prevented the failure of real estate developments in Florida and Mexico. Nor has it helped his New York condos sell for more than comparable apartments in the city, according to Sofia Song, vice-president for research at StreetEasy.com, which compiles real estate listings. At the same time, Trump’s hotels in New York and Chicago are outperforming their competition based on occupancy rates and room prices.

With the Trump name appearing on vodka, health products, mattresses, furniture, cuff links, shirts, ties, and a seminar company, the brand has been devalued, says Josh Feldmeth, chief executive officer of the New York division of consulting firm Interbrand. “He has cashed out.”

The article goes on to explain that there are disagreements on the value of Trumps brand. The golf lifestyle demographic seems to be in Trump’s sweet spot, so this branding push might make sense.