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Donald Trump tests his brand on golf courses

January 15, 2011 /

Donald Trump has plastered his name on countless products, and now he’s trying to take advantage of the real estate recession by picking up golf courses on the cheap.

Donald Trump is betting his name will boost the value of his golf courses even as the premium for the brand declines on condo properties and ratings slide on his show, The Apprentice. The real estate developer turned TV personality has acquired nine golf properties in the U.S., including four since 2008. In July he started building a £750 million ($1.15 billion) golf course and resort in Scotland.

Trump says putting his name on the courses increases membership and the fees he can charge. Elsewhere, the record is mixed. The Trump name hasn’t prevented the failure of real estate developments in Florida and Mexico. Nor has it helped his New York condos sell for more than comparable apartments in the city, according to Sofia Song, vice-president for research at StreetEasy.com, which compiles real estate listings. At the same time, Trump’s hotels in New York and Chicago are outperforming their competition based on occupancy rates and room prices.

With the Trump name appearing on vodka, health products, mattresses, furniture, cuff links, shirts, ties, and a seminar company, the brand has been devalued, says Josh Feldmeth, chief executive officer of the New York division of consulting firm Interbrand. “He has cashed out.”

The article goes on to explain that there are disagreements on the value of Trumps brand. The golf lifestyle demographic seems to be in Trump’s sweet spot, so this branding push might make sense.

Courses, Lifestyle, Resorts

Garia golf cart goes street legal

December 20, 2010 /

Built at the same factory as the Porsche Boxster and Cayman and with luxury features such as a super-car inspired steering wheel, a built-in refrigerator and hand-stitched seats, The Garia Golf Car is the ultimate machine in its class.

Now, The Garia LSV*, a street legal version of The Garia, lets you drive directly from the golf course to the streets. Fitted with street legal safety equipment such as seatbelts, side mirrors and reflectors, The Garia LSV will take you straight from your home to the golf course, tennis club, grocery store or your favorite café.

With a 25 mph top speed, The Garia LSV features a double wishbone front suspension, automotive style shocks and springs and a unique digital instrument cluster with all relevant driver information.

Superb handling and stability, extra storage space and a comfortable car-like driving position simply makes The Garia LSV ideal for your short, daily commutes.

The Garia LSV features a drive train built by an Italian company that also produces Ducati gearboxes, and its components are made by the same company that supplies Aston Martin, Jaguar, and Volvo.

With automotive features unseen in the golf cart industry The Garia LSV has – as the first golf cart ever – entered the automotive league and earned its right to be called a car as opposed to a cart.

Gear

Tiger lets a lead slip away

December 6, 2010 /
THOUSAND OAKS, CA - DECEMBER 4: Tiger Woods hits from a bunker on the fifth hole during round three of the Chevron World Challenge at Sherwood Country Club on December 4, 2010 in Thousand Oaks, California. (Stephen Dunn/Getty Images)

Tiger Woods has had a rough year in 2010, but his play in the Chevron World Challenge at Sherwood Country Club showed everyone that he’s on his way back.

That said, Tiger found a way to blow a big lead on the final day.

Graeme McDowell was “ecstatic” today after capping his most incredible golfing year with a dramatic play-off win over Tiger Woods in the Chevron World Challenge in California.

“2010 has been the stuff of dreams,” McDowell admitted after his stunning $1.2 million victory, worth £765,000, in Woods’ own tournament.

“Playing one of the greatest golfers who has ever played and to beat him like this I’m just ecstatic,” McDowell added.

It looks like Tiger will have a serious rival for the foreseeable future as well.

Courses

Take advantage of fall stay-and-play packages in Mississippi

September 11, 2010 /

There are few things as beautiful as a wide open course on an early fall morning. As autumn approaches, you’re probably thinking about the best places to go relax, spend a few days away from the pressures of work, and just enjoy a few rounds on the best fairways you can find.

Mississippi has world-renowned courses with stay-and-play packages for the upcoming season. The temperate conditions make golf perfect when it would be too cold to play in a lot of places around the country. If you’re looking for a great course, consider The Bridges Golf Club, Mississippi’s only Arnold Palmer Signature Course.

Set among 600 acres of moss-draped live oaks, pines, magnolias and scenic views of saltwater marsh, the course features tee boxes to accommodate golfers of all skill levels and 21 bridges that span nearly one mile in length.

Located on 600 waterfront acres, Hollywood Casino in Bay St. Louis offers 1,200 of the latest reel, video slot and video poker machines as well as a poker room, free wireless Internet in the guest rooms and a pool and cabana bar.

The Stay-and-Play Package starts at $59 per golfer (Sunday through Thursday) and includes:

• One round of golf
• One night accommodation at Hollywood Casino
• Free $10 slot machine play and a 10% discount in The Bridges pro shop

For reservations or more information please call 1-800-WIN-BIG -2 (1-800-946-2442) or visit the Hollywood Casinos website. Offer is valid through Dec. 29, 2010.

Courses, Travel

Times are tough for Tiger

August 8, 2010 /
Tiger Woods reacts after missing his putt on the 12th hole during the final round of the WGC Bridgestone Invitational golf tournament at Firestone Country Club in Akron, Ohio, August 8, 2010. REUTERS/John Sommers II (UNITED STATES - Tags: SPORT GOLF)

The face of Tiger Woods says it ass, as he misses his putt on the 12th hole during the final round of the WGC Bridgestone Invitational golf tournament at Firestone Country Club in Akron. The entire weekend was a disaster for Tiger, and Plain Dealer columnists Bud Shaw sums it up.

Golf shirts from the Tiger Woods Collection retail for $100 in the Firestone Country Club pro shop. Hats are $28.50. Neither will help you play golf like Tiger Woods.

For the first time in memory, that’s not a disclaimer as much as a selling point.

To match the game Woods brought to the South Course this week at the Bridgestone Invitational, you’d have to miss fairways, flub chips, quit on shots and putt as if you spent the morning hooked to a caffeine IV drip.

The only way this tournament could more accurately embody the tumult of 2010 for Woods after Saturday’s third-round 75 would be if he were riding in a cart and that cart careened off the course into a fire hydrant.

Woods’ 5 over round was his worst at Firestone since his previous worst — 48 hours earlier. His 11 over after 54 holes is the highest relative to par since he turned pro in 1996.

“I drove it terrible, hit my irons terrible, didn’t putt well, and it added up,” Woods said before heading directly for the driving range.

For Woods to fix everything that ails him in one driving range session he’d have to stumble across Butch Harmon, Hank Haney and a hot tub time machine there.

We’re seeing a new Tiger who actually has to deal with his personal life outside the course. Maybe he needs a trip to Vegas . . . . .

Courses, Gear

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