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Callaway Golf teams up with Justin Timberlake

December 16, 2011 /

Well here’s some interesting news. Callaway Golf and Justin Timberlake are teaming up.

Callaway Golf Company (NYSE: ELY) today announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a Creative Director for the Callaway portfolio of Brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand. The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf.

“We have worked with Justin for more than three years now and have been thoroughly impressed with the level of quality he brings to everything he is involved with,” said Colton. “Justin is an extremely gifted artist and an avid golfer with a deep passion for Callaway products, and his creative energy will serve us well as we connect with the next generation of golfers. The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare, and his input has already made an impact.”

Timberlake’s initial work as a Creative Director for Callaway will support the Company’s 2012 RAZR line of premium golf equipment, including the recently introduced RAZR Fit™ Driver. Callaway’s 2012 product line will be launched in the first quarter of next year via the Company’s upcoming “Epic Demo” campaign being shot this week in Las Vegas across several iconic city landmarks, including the Bellagio Fountain. Timberlake’s contributions to Callaway’s Epic Demo campaign, which features Callaway staff professionals Phil Mickelson and Alvaro Quiros, includes collaboration with the creative teams and Director Joseph Kahn.

This is either a brilliant move or an act of desperation by Callaway. I tend to think it’s pretty smart. It adds to the brand’s lifestyle appeal and will generate a ton of PR.

Clubs & Irons, Lifestyle

Newt Gingrich a member at Donald Trump Golf Club

December 5, 2011 /

Regardless of your politics, it’s always interesting to see which politicians are into golf. I have to admit Newt Gingrich is a surprise. I would pay to watch Newt and his belly try to swing a golf club.

I mention this because Donald Trump mentioned today that Newt is a member of of Trump National Golf Club in Virginia.

When real estate mogul Donald Trump welcomes former speaker Newt Gingrich to Trump Tower today, he will not only be welcoming another presidential candidate, but also a member of his exclusive golf club in Northern Virginia.

“I have a lot of respect for Newt,” Trump said. “Newt’s a member, so I love my members. I always love my members.”

Trump National is a prestigious club for high rollers, so perhaps this isn’t a surprise. Newt likes to spend the millions he makes from his cronies.

Uncategorized

Sub70 Golf Shirts

November 27, 2011 /

With the holidays here, it’s a great time to pick up golf gear as gifts or just to shop for yourself. Check out this line of stylish golf shirts from Sub70 featured in Bullz-Eye.com’s Holiday Gift Guide in the Guy Stuff section.

Many guys love golf, so golf gear is usually a great option. If you’re shopping for a golf fan who also has a sense of style, check out the golf shirts and other gear from Sub70. Fashion trends for men have evolved in recent years as a slimmer, more athletic fit has become the standard in everything from suits to t-shirts. This more stylish look has also had an impact on the usually stodgy golf world, as younger golfers have made their mark on the tour. Sub70 embraces these new style trends as the “classic golf shirt goes modern.” They have a wide variety of European-fit polos in a full range of styles and colors. We checked out the Zane/White golf shirt pictured here and loved the styling. Some of the shirts are trendier than others but the modern styles definitely stand out as something new and fresh. The all-polyester shirts are very comfortable, but they are definitely tighter and the sizes run smaller than expected. They are ideal for a leaner and more athletic build, so it’s not for guys who consistently choose beer and the buffet line over the gym!

Check out the full gift guide along with other gift guides for golfers from Golf Smith and Putter Zone.

Gear

USA wins President’s Cup

November 20, 2011 /

This is a huge win for the United States and also some vindication for Tiger Woods.

Team USA clinched the Presidents Cup against the International team, when Tiger Woods closed out Aaron Baddeley in relatively easy fashion, 4 & 3, in the next to last singles match of the day. The final match score was 19-15 USA.

Woods was a controversial addition to the squad, so it must feel good for him to help deliver for his team. From a PR point of view, there’s nothing better for Tiger than photos of him celebrating with his teammates.

Golf Pros

Tiger’s Fall Symbolizes America’s Decline as Well

November 20, 2011 /

America is in decline in many ways from its economy to its culture and self-confidence but also on the golf course. Tiger Woods symbolized American greatness and glory both on and off the course, or so the image portrayed, but his fall is emblematic of the current state of golf which is being dominated by European players. Beyond that, the European Tour is quietly becoming more important and of a higher quality than the PGA Tour in the States.

The Official World Golf Ranking has England’s Luke Donald as the number one player. Donald won two PGA Tour events this year at the Children’s Miracle Network Hospitals Classic and the World Golf Championships Accenture Match Play Championship. He earned over $6.6 million this year on the PGA Tour.

Rory McIlroy of Northern Island is the number two player on the Official World Golf Rankings. McIlroy has become one of the most popular players on the PGA Tour and is a big hit with American fans. He won the US Open this year and competed in just ten PGA Tour events as he focuses primarily on the European Tour.

Lee Westwood of England is 3rd on The Official World Golf Ranking despite winning just one PGA Tour event over the past 5 years. Westwood tied for 3rd in the US Open for his best finish on the PGA Tour in 2011. Westwood dominates the European Tour and this is what makes his ranking so high.

Germany’s own Martin Kaymer is ranked 4th on the Official World Golf Ranking and like the players ahead of him, he concentrates primarily on the European Tour. Kaymer did win the 2011 World Golf Championships HSBC Champions event.

The best American is Steve Stricker, who ranks 5th on the Official World Golf Ranking and was the winner of two PGA events this year with The Memorial and the John Deere Classic. Stricker has yet to be a winner vs. the golf odds at a major tournament.

As for Tiger, he has fallen all the way down to 50th on the Official World Golf Ranking after reigning atop the board for many years. Woods last won a tournament in 2009 and finished a humiliating 132nd on the PGA Tour last year. Tiger’s career has been in a shambles with physical injuries and the mental strain of his wrecked marriage and personal life that tarnished his carefully cultivated image. Many wonder if he will ever be the same again.

Golf Pros

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